J. Lo Smells
» Celebrities
Even if the actress is a bit silly can her mass market fragrance have a sweet smell?
From a business perspective, attaching a celebrity’s name to a scent is a sound strategy for quickly and relatively cheaply capitalizing on even fleeting renown. Building a brand used to take many years and millions of marketing dollars, but now, with the power of fame—or infamy—it can be achieved almost instantly. The 2002 launch of J. Lo’s first scent, Glow, was the second most successful perfume launch ever, after Calvin Klein’s 1994 C.K. One. Among many cosmetics executives, J. Lo is credited not just with sparking a trend but with revitalizing an entire industry.
Secretly wonderful celebrity perfumes