Agent Provocateur
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The mainstreaming of fetish fashion and kinky clothing:
“When we opened our doors we had a lot of people who came in saying, ‘God, where have you been all my life?’ and we also had people coming in, holding the Bible, shouting abuse - we’ve had both of those ends of the spectrum since day one, really” Corre says.
Some of their marketing stunts have included parading models outside London Fashion Week with “More S&M, less M&S!” banners, video clips of a mechanical bull-riding Kylie Minogue proclaiming, “It’s the most erotic lingerie in the world”, or a George Bush clone being spanked by a dominatrix.