Jeanitics
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From a review of a pop history of jeans:
The story of what’s happened to jeans post-1960’s is a perfect metaphor for the commodification of the counterculture that has occurred in the last four decades, and Mr. Sullivan, who was a pop culture critic at The San Francisco Chronicle for seven years, dutifully chronicles how this came about, just as he dutifully chronicles the early history of jeans as working men’s garments worn by miners, manual laborers and cowboys.
Jeans Now Need Their Own Specialist Scholars: Call It Jeanitics