Paula Abdul champions the tagfree bra
See more » Fashion
I dimly noticed that the last batch of t-shirts I bought didn’t have tags but didn’t realize that it was part of a trend.
Yesterday (Sep. 8), the singer led a rally of women protesting itchy tags in bras as a publicity promotion for the new tagless bras made by Barely There.
Paula Abdul Gives A Lift To New Bra Line
Appearing alongside women dressed as tagfree superheroes, the “American Idol” judge cut the tag out of a giant pink bra -impossibly sized at 34B - and praised the underwear company Barely There for unveiling its first tagfree bra.
“Fashion Week features the best and brightest designers and collections. The runways set the stage for what we’ll be seeing this year in magazines and department stores, and on TV and the red carpet,” said Abdul. “The tagfree collection from Barely There is one thousands of women will be looking for this fall as they look to get rid of irritating and ugly bra tags for good.”
A recent survey revealed that 64 percent of women have removed their bra tags for fashion or comfort reasons(1). Barely There, a brand known for its incredible comfort, listened to thousands of women who signed a petition against bra tags and took action, creating Barely There Tagfree. The first- ever tagfree Comfortable Curves(TM) collection features six different styles and saves women from taking scissors and tags into their own hands.
Barely There Tagfree fuses technology and fashion with an inventive printing application process. Size, fabric content and washing instructions are printed directly on the inside of the back of the bra.