Playboy for Women
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Playboy clubs are long gone, enter the Playboy boutique. These seek to appeal to female shoppers, who one imagines hope their purches will appeal to their partners.
“We as a brand should own the lingerie market,” Lorna Donohoe, vice president of Playboy’s worldwide retail and merchandising division, said on the sidelines of the Magic Marketplace fashion trade show in Las Vegas this week.