Swedish Men and Fashion
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A report that many Swedish men have a lively interest in the clothing they wear.
Fops and dandies all—is it true? Sweden is a country where many men pay as close attention to their appearances as do women, much to the entertainment of their Nordic brethren; it is therefore not surprising that the male fashion industry is big business in Sweden. What may be surprising is just how big a business it is, and how one Swedish man in particular has been the embodiment of the universal masculine ideal for over a decade.
Fab abs: Sweden’s rippling bodies