The Decline of the Push-Up Bra
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Wonderbra no longer aims to say “Hellow Boys!”
But now bra manufacturers have decided to focus on being female-friendly. They believe comfort and a classic cut count for more than a mammoth cleavage.
Wonderbra marketing director Herve Bailly says: “There’s a very strong feeling that if you overdo it you look desperate, because it just shouts that you are looking for a man and looking for attention.
“Self-fulfilment is the big trend these days. People want to get the balance between trying to attract men - which is very, very strong - and being themselves.