Barbie auditions for American Idol & Global Idol
See more » Marketing
Girls know that Barbie(R) doll is always on the cutting edge of fashion, film and music trends, so it is no surprise that this cultural phenomenon has paired with the pop sensations that are the "American Idol" and "Global Idol" competitions.
"In recent months, Barbie(R) doll has taken some time to relax with family and friends, as well as focus on the future of her career," said Barbie(R) doll's publicist, Ken Sunshine. "Barbie(R) doll's film career has been extremely successful and she's ready to show the world her talent for singing and fulfill a dream of becoming the next pop music sensation."
Mattel has partnered with "Idol" creators, FremantleMedia, one of the largest international creators and producers of program brands in the world, and 19 Entertainment, the world's premier creator of music-based entertainment to bring girls the latest trends in music and technology.
Barbie(R) doll and friends will offer girls an engaging new way to play out their favorite "American Idol" fantasies, including three new friends that she meets at the open call auditions and innovative products to enrich their storylines, such as a stage set and unique music feature that offers relevant, friendship-themed songs.