Bumvertising
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Ben Rogovy will probably have more success than the webmasters who try referral log and comment spam.
After scrambling to create an Internet development business and engineer his own Web site for poker fans, Rogovy had lots of ideas but little cash with which to advertise them. Then, while staring at a panhandler’s cardboard sign, the light bulb clicked on.
“So much traffic goes by these sign holders, I thought, ‘Wouldn’t it be cool if they could advertise themselves and me at the same time?’ ” he said.
A 22-year-old Seattle man has been praised as a genius and criticized as a poverty pimp for using street people to advertise his poker Web site.
Seattle man trademarks Bumvertising