eBay dream date

» Marketing

The toiletries industry is hard at work creating demand for “body spray” that is perfume for teenage boys. The industry leader, I understand, is Axe, from Unilever. But now Gillette gets into the game with Tag, and with a unique advertising gimmick: the male age 15 to 20 who bids the most in a charity auction on eBay wins a date with pinup bombshell Carmen Electra.

Win a well-scented date with Carmen!

The date has been sold for US $407,500.00

Carmen Electra for sale on eBay!

Richard | May 08, 2005 •
Prior: Could you be the man Pamela Anderson needs?
Next: Carmen inspired by Britney
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My thanks,
Richard

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