How to gain brand recognition
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Seth Stevenson, Slate, on the Overstock.com hottie:
I’m not saying this is a work of art. At base, this is a classic spokesperson spot, with an actor who looks at the camera and touts the product. My grade here is about brand awareness. Before Sabine’s spots launched in October 2003, Overstock.com had a measly 12 percent brand recognition. By November 2004, recognition was at 46 percent. I know I remember the brand. And I know why. Love her or hate her, in the end it’s all about Sabine.
What’s With That Overstock.com Ad?