If it is stolen from Paris Hilton people will want it
» Celebrities , » Marketing
It could prove a novel means of marketing products.
Of course not, silly! We’re talking about your every day end users here. According to the gossip blog Gawker, after the Paris Hilton incident, sales of the Sidekick II skyrocketed in New York, selling out in many stores. That’s right. People specifically wanted the same phone that had just been hacked. Why? Perhaps part of the reason was because a celebrity used it, I’m sure, but more because with the added publicity they now knew about all the cool features built in to the Sidekick II phone, like notes, photos, and the like.
How shall I own your mobile phone today?