South Korean Pop Culture Invades Thailand
» Marketing
In the west you don’t think of South Korea as having popular culture. Much less of the sort that would captivate tourist nirvana Thailand. But the growing success of South Korean cinema is creating enthusiams for South Korean products like cosmetics.
The popularity of South Korean pop culture emerged from the new look of the country’s movies and soap operas. South Koreans used to be obsessed by a history of foreign and civil wars. Many movies focused on the hardship caused by wars, leading people to believe that South Koreans were stiff and
emotionless.However, in the past decade the South Korean government has promoted its entertainment industry. This policy has lead to a new breed of cinema and television. …
After only a short time in the market, Missha’s and The Face Shop’s sales were beyond expectations. Missha gained 5,000 members after being in the market less than six months with sales of Bt30,000-50,000 a day; The Face Shop generated revenue beyond expectations of 150 per cent from its two branches.
Pop culture drives Korean beauty push