This Doll Respects Her Father & Mother
» Marketing
Fulla, a dark-eyed doll with a hijab and a prayer mat, has displaced Barbie throughout the Arab world.
Although not the first doll with “Muslim values” - there is a Moroccan Barbie, and a veiled doll called Sara in Iran, and one called Razanne for Muslims in Britain and the US - Fulla is now the market leader.
Hijab doll ousts Barbie as Muslim favourite
