What Color is Sin?
» Marketing
Marketing researchers discover that colorful, unusual names make some products more popular, particularly among younger consumers.
Maria Forte, a makeup artist for Nars Cosmetics Inc., who works at Lord & Taylor in Center City, said her company’s edgy names definitely affect sales. Sin is a big seller, but not as big as another blush: Orgasm. “We have, like, 19 in stock because we go out of it so quick,” she said. “Orgasm definitely sells totally because of the name.”
No doubt it helps that Orgasm is a pretty color, a surprisingly subtle mix of peach and pink with gold overtones. Sin is a neutral berry shade.
Taste has little to do with it
