Why Pretty Women Appear in Advertising
» Marketing
A pretty woman leaves high-testosterone more suspeptible persuasion: science verifies the already known.
The discovery might help to explain advertisers’ reliance on sexy women to hawk their products, the researchers speculate. “Commercials and advertisements are populated with beautiful and sexy women, but the consequences on cognitive processes of males had not been fully investigated,” Van den Bergh says.
Sexy pictures and lacy underwear take men’s minds off getting a good deal.