Image Makers Lie For Sex
» Marketing , » Mass Media
A survey of readers of Adweek, Brandweek, Hollywood Reporter, Mediaweek, and Billboard tells us a few things about the men and women who have much of the control over mass media and shape popular culture or as they survey calls them, the image makers.
As they see themselves:
A number of respondents wrote of their desire to do volunteer work, and a substantial 48% consider themselves “spiritual people.”
NB: a ‘desire’ to do volunteer work isn’t the same as doing it.
Then again, nearly one-quarter of male respondents (24%) countenanced lying for sex, which is vastly more than the 4% of their female peers who said the same. …
Knock before entering: Around one-third (33%) of the sample had had a fling with a co-worker (37% of men and 30% of women). Overall, 14% of men had had a fling with a subordinate (vs. 3% of women), whereas 11% of women had had a fling with a superior (vs. 7% of men).
America’s image makers sound as unexceptional as America’s Wal-Mart shoppers.
America’s Image Makers Trounce Stereotypes