Marketing 21st Century Pop Music
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Using pretty faces and bodies to sell pop music is hardly new. Mid-20th the most popular big band singers weren’t necessarily the best vocalists. Later it was girl groups and then boy bands.
How many ugly pop stars can you name?
… producer Mike Stock has called much of today’s music “pop chart porn.”
But today, with CDs selling fewer copies, risqué publicity tactics have become so commonplace that the public no longer reacts with scorn. Since Perry emerged in 2008, she’s managed to stay in the spotlight with hits engineered to court controversy and publicity stunts designed to grab headlines, like getting a mold made of her breasts for charity. …
Sex! Nudity! Why Katy Perry is hot
Buying music because the cover makes a nice pin-up leaves the purchases with an object they may find pleasure in for only a brief time.