The Jesus Christ of Consumer Society

England fans may pray for him to lead the country to victory in next year’s World Cup, but not even his most ardent admirers have ever compared David Beckham to Jesus. Until now, that is. An academic conference was to hear recently that while Beckham has yet to perform any miracles - at least off the football pitch - he is perhaps the closest thing modern British society has to a Messiah figure.”Beckham the brand is all about salvation, redemption, even resurrection,” said Carlton Brick, on the politics and sociology faculty of the University of Paisley in Scotland.”It is not me that is saying Beckham is a pseudo Christ-like figure, but it is how he is often portrayed, and it is how he portrays himself,” he told The Guardian newspaper.

Beckham the ‘Jesus of consumer culture’