Pin-up chefs
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The bottom line: Sex sells, even in the food business.
Or, should we say, especially in the food business, which in today's gourmet-savvy and celebrity-obsessed world has become inextricably linked with show business.
Think of the TV reality-show sensation, NBC's The Restaurant, and its hunky star, Rocco DiSpirito. Or the twentysomething Brit, Jamie Oliver, the Food Channel's Naked Chef. (Instead of "food babes," they might be called "food studs," but it's the same idea.)
Charles Passy, Palm Beach Post: Food Babes